As Creative Lead and Editor of Netflix UK’s social accounts agency-side, I was tasked with speaking directly to pre-existing followers and subscribers and growing brand advocacy among them.

To do this, I led an around-the-clock newsroom of Designers, Producers, and Social Creatives, creating platform-first content that went big on relatability and community. Harnessing a ‘superfan of superfans’ tone of voice that spoke truly authentically to each platform’s core audiences, we saw huge success, growing our Instagram followers by 300k+ in my first 5 months on the account alone (as well as Ted Sarandos telling us he’s a fan 👼).