’STRANGER THINGS 4’
Netflix ES

Agency? Jellyfish
When? 2022
Platforms? Microsite with social support

I pitched for and oversaw the creative for our work on the ‘Stranger Things’ Season 4 campaign for Netflix Spain.

As part of this, Netflix were looking for a contest mechanic to distribute tickets for their Madrid Premiere.

I ideated and oversaw the production of an in-world microsite concept which immersed fans in an in-world ‘hacking’ experience, which was supported by social content across Netflix ED’s social channels.

results

ACHIEVed the required 350 entries within JUST 30 minutes of the site launching as opposed to the KPI of 3 days

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